What we look for
A founder's week is mostly decisions made without enough information.
People who have done hard before are ready for that in a way that is difficult to fake. Six things we watch for.
Finds a way
Makes a little go a long way without being asked to. Capital efficiency as an instinct, not a target.
Changes course early
Adapts before it is forced, and without drama. Most founders wait too long because changing course feels like admitting something.
Stays legible
The week everything slips, the team still knows what is happening. Composure is a communication skill before it is an emotional one.
Decides on partial information
Makes the call while the picture is incomplete, and owns it afterwards.
Reads a room
Earns trust quickly, having had to earn it somewhere harder.
Does not quit early
Not stubbornness. Having done hard before, and knowing what the far side looks like.
Building a company may be the closest thing to a machine for producing adversity.
Hiring mistakes, products that miss, customers who leave, rounds that stall. Handled well, each one compounds into more of the same capital.
If you are as interested in this as we are
How founders put it to workThe long version — sources, counter-evidence and all. About 7 minutes.